Why a Single Landing Page Is Hurting Your Local SEO

If you're relying on just one landing page for multiple locations, you're not maximizing your visibility. In a competitive metro market, having a single page for a multi-location healthcare brand—like XYZ with 20 clinics—means you're nearly invisible in local search results. Here's why that strategy falls short and what to do instead.

One Page, Twenty Problems

Let’s say XYZ Healthcare operates 20 clinics across a major metro area. If they only use one generic landing page to list all locations, Google’s algorithm struggles to match each clinic to relevant local search queries.

Local search relies heavily on geo-specific content. A single landing page dilutes that. You’re telling Google you serve everyone, everywhere—so it shows your site to no one in particular.

According to Moz’s Local Search Ranking Factors, key components of local SEO include:

• Relevance of content to the searcher’s location

• Keyword alignment with the user’s query

• Page-specific authority and engagement metrics

None of these can be fully optimized with just one page.

Google’s Expectations for Local Pages

Google rewards depth and specificity. It looks for:

• Unique metadata (titles and descriptions) for each location

• Address and phone number formatted with schema markup

• Locally relevant keywords and service terms

• Local backlinks and citations that support geographic credibility

If XYZ tries to cram 20 addresses into one page, it fails on every count.

A better strategy is to build dedicated local landing pages—not subdomains, not folders stuffed with location lists, but actual optimized pages that each answer this question: “What makes this specific location relevant to the searcher?”

The Problem With Paid Ads Alone

The Best Place For Home Health Care Referrals

Some companies bypass this by pouring budget into paid ads. But it’s a short-term patch. Without local SEO structure, the cost of acquisition rises while organic visibility stays flat.

If XYZ’s Norcross clinic doesn’t have a standalone page that says “Physical Therapy in Norcross, GA,” they’ll always lose organic search to smaller providers who do.

How Local Pages Drive Results

We’ve worked with healthcare brands that built localized pages for each of their clinics. The result?

• More organic leads per location

• Higher map pack rankings

• Increased authority from local backlinks and citations

Local pages also allow for:

• Hyper-relevant reviews

• Google Business Profile alignment

• Custom content for that neighborhood or region

This translates to better trust and stronger conversions.

Fixing the Problem Without Rebuilding Everything

The good news? You don’t need a new website. You need a new structure. We’ve helped clients reformat existing sites by adding:

• A location finder hub page

• Optimized, indexed location subpages

• Internal links that connect services with local relevance

It’s not just a technical fix—it’s a business advantage.

Want to See How You Rank?

If your multi-location brand is stuck with one page and weak results, it’s time to find out why. Our Brand Awareness Review reveals where you’re losing visibility, how your competitors outrank you, and the exact steps to build local strength.

You’ll walk away with strategic insights tailored to your market, not a cookie-cutter report.