How Personal Care Homes Can Grow Through Strategic Partnerships and Online Presence

Personal care homes that rely solely on word of mouth are missing out. In today’s digital-first world, the most trusted brands show up in search, build local partnerships, and maintain a visible online presence. Here's how to grow your care home by combining relationship-building with smart marketing.

The Power of Local Healthcare Partnerships

Forging the right partnerships can accelerate visibility and referrals. Instead of waiting for hospitals or discharge planners to send someone your way, proactively build relationships with:

• Home health agencies – especially those without in-house residential services

• Rehabilitation centers – for transitional care options

• Case managers and social workers – who often influence family decisions

• Faith-based organizations and churches – for community trust and outreach

Partnerships work best when they’re mutual. Offer value by:

• Hosting educational sessions

• Sharing caregiver tips or fall prevention materials

• Being listed as a trusted resource on their website or printed materials

Why Online Presence Matters for Personal Care Homes

Many personal care home operators overlook their digital visibility. But

Why Your Agency Is Losing Money - And How To Fix It

today’s families start their research online, not at a referral desk.

If your care home isn’t on the first page of Google—or worse, doesn’t show up in Maps—you’re invisible. Fix that by focusing on:

Claiming Your Google Business Profile

Set up or optimize your Google Business Profile with:

• Accurate NAP (Name, Address, Phone)

• Up-to-date photos of rooms and amenities

• Description of services and unique features

• Positive reviews from current residents’ families

This profile is free and often appears before your website in search results.

Use Content to Build Trust

Publishing helpful articles on your site shows families that you’re experienced, compassionate, and professional. Try topics like:

• “What to Look for in a Personal Care Home”

• “How to Talk to Your Loved One About Moving into Care”

• “Personal Care vs. Assisted Living: What’s the Difference?”

Make sure each article includes:

• Local keywords (e.g., “personal care home in [City, State]”)

• Internal links to services and testimonials

• External links to trusted sites like Georgia Department of Community Health

Join a Preferred Provider Network

If you’re not part of a Preferred Provider List, you're losing visibility and credibility. These lists are curated, trusted by the public, and often reviewed by professionals.

Roxford Digital’s Preferred Provider List showcases vetted care homes that prioritize transparency and trust. Being featured positions your brand alongside other respected providers—and that matters to search engines and families.

Build a Referral-Ready Website

If someone is referred to your home and your website is outdated, slow, or missing critical information—they’ll keep searching. Your site should include:

• Location-specific landing pages

• Testimonials from residents or their families

• A clean mobile experience (since most users are on their phones)

• Click-to-call buttons for urgent inquiries

Need help identifying what’s missing? Request a FREE Brand Awareness Review. We'll provide the insight and information you need to improve your visibility.

Visibility is Trust

People choose what they can see, recognize, and validate. If you’re not showing up in search, not building strategic alliances, and not investing in your online presence—your beds stay empty.

Build the relationships. Get listed. Publish content. Show up online.