FAQ
One thing’s always true: everyone has questions; from how long it takes to see results to what impacts performance, these are the questions we hear the most from business owners who are aiming for results. We’ve answered the most common ones below so you know exactly what to expect—and how to get the most out of your campaign.
💡 Digital Advertising FAQs: Performance, Platforms & Strategy 1. What makes a digital ad campaign successful? A successful campaign combines the right message, audience, offer, and budget. We constantly test and optimize these elements to generate results—whether it’s clicks, calls, or conversions. 2. Why do some ads perform better than others? Even small differences in headlines, images, keywords, or timing can cause big performance shifts. That’s why we run A/B tests and use data to fine-tune every campaign. 3. Should I advertise on Google or social media? It depends on your goal. Google Ads are best for capturing active intent (like “home care near me”). Facebook/Instagram are stronger for building brand awareness and retargeting. Many campaigns use both for maximum impact. 4. What’s a conversion—and why does it matter? A conversion is the action you want someone to take—like calling you, filling out a form, or booking a consultation. That’s how we measure whether the campaign is working. 5. How often do you update or optimize ads? We monitor performance daily and make key adjustments weekly. This includes adding new keywords, pausing underperforming ads, adjusting bids, and refining targeting. 6. What if my industry is really competitive? In competitive markets, we emphasize differentiation, strong copy, and smart bidding strategies. You may also need a larger budget to stay visible—but it pays off in more qualified leads. 7. Do I need a strong brand for ads to work? Absolutely. Ads perform better when your brand is recognizable, your messaging is clear, and your visuals look professional. Weak branding leads to low trust and fewer conversions. 8. Why do I see my competitor’s ads but not mine? Ad visibility depends on your budget, target location, search history, and ad rotation settings. We don’t pay to show you the ad—we pay to show it to potential customers. 9. Will people actually click on ads? Yes. Paid ads often appear at the top of Google and get 65–75% of high-intent clicks for service-based searches. A well-crafted ad with strong keywords absolutely gets traffic. 10. What’s the difference between impressions, clicks, and conversions? Impressions: How often your ad is shown. Clicks: How often someone interacts with the ad. Conversions: How often someone takes the action you want—like calling or filling out a form.
🔑 Digital Advertising FAQs: Keywords, Search Terms & Targeting 1. What are keywords in digital advertising? Keywords are the exact words or phrases people type into Google (or say to Siri) when they’re looking for something. We use them to match your ad to what your ideal customer is searching for. 2. How do you choose the right keywords for my business? We research high-intent keywords that show a strong likelihood to lead to a call or conversion. For example, “private duty nurse in Atlanta” is much stronger than just “home health.” 3. What’s the difference between broad, phrase, and exact match? Broad match = more reach, less precision Phrase match = includes the phrase, in order Exact match = only shows for that exact search We typically use a blend depending on the campaign stage. 4. What are negative keywords and why are they important? Negative keywords prevent your ad from showing up for irrelevant or unqualified searches. If you don’t accept Medicaid, we’ll block that word to avoid wasting money on bad clicks. 5. How often do you review or update the keyword list? Weekly. We review the actual search terms triggering your ads, cut what’s not working, and add high-performing terms that may not have been on the original list. 6. Can I suggest keywords I want to target? Absolutely. You know your business better than anyone, so your input is always welcome. We’ll make sure those keywords are structured properly and tested for effectiveness. 7. Do more keywords mean better results? Not always. Quality matters more than quantity. We’d rather have 20 high-intent keywords that convert than 200 that just waste budget. 8. Why do some keywords cost more than others? Keyword prices are based on competition and demand. The more businesses bidding on a keyword, the higher the cost-per-click. That’s why strategy and testing matter. 9. What’s a search term report? It’s a detailed breakdown of what people actually typed when your ad showed. We use this data to fine-tune your keywords, filter out junk, and discover new opportunities. 10. How do keywords impact campaign performance overall? Keywords determine who sees your ad—and when. The wrong keywords bring in the wrong audience. The right ones drive quality leads, increase conversions, and improve ROI.
💰 Marketing and Ads FAQs: Budget, ROI & Advertising Spend. How much should I spend on digital advertising? It depends on your industry, goals, and location. But as a baseline, service businesses should expect to invest $900–$1,500/month to see consistent results. Highly competitive markets will require more. 2. What’s the minimum budget I need to get started? We recommend a daily ad spend of at least $30 per campaign. Anything less may limit reach, slow down the learning process, and reduce the quality of results. 3. Will I see results right away? No. Most campaigns require 6 –8 weeks to gain traction. We use that time to collect data, refine targeting, and optimize performance. 4. What’s a good ROI for digital ads? For local service-based businesses, a 3x–5x return on ad spend (ROAS) is common when campaigns are properly managed. That means for every $1 spent, you earn $3–$5 back. 5. Can I change my budget later? Yes, but frequent budget changes can disrupt the campaign's performance. It’s best to let a campaign stabilize before scaling up or down. 6. Where does my money actually go? Your budget is split between ad platform costs (like Google or Meta) and management time—which includes writing ads, optimizing performance, monitoring, and reporting. We’re transparent about this. 7. What if I’m not seeing a return on my ad spend? We evaluate your offer, service audience, landing page, and messaging. If any of these are misaligned, we fix it - or at least provide the recommendations. Ads can drive traffic, but your backend must convert it. 8. Do I have to commit to a long-term ad budget? No, but digital advertising is not a one-week, one time thing. We recommend at least a 90-day commitment to truly measure ROI and make informed decisions based on real data. 9. Is a higher budget always better? Not always. A bigger budget can really help in competitive markets, but what matters more is how well it’s managed and how well your service targets your audience. Efficient targeting, smart bidding, and strong creative matter more than just spend. 10. How do I know if the ad budget is working? We track your cost per lead, conversion rate, and total return. If your cost per qualified lead is trending down while conversions go up, the campaign is working.
📞 Digital Advertising FAQs (Call Campaigns) How long does it take for call campaigns to start working—and why? Call campaigns usually take 4-8 weeks before results become consistent. That’s because Google enters a learning period where it tests different combinations of keywords, targeting, and placements. But even beyond that, results depend on your budget, location, brand awareness, and local competition. Smaller budgets or newer brands in competitive areas may take longer to gain traction. 2. What is the Google Ads learning period? The learning period typically lasts 7–14 days, but it can stretch to 30 days depending on your traffic and budget. During this time, Google collects performance data and begins optimizing your ads for better results. 3. Why am I not getting calls right away? It’s normal. The campaign needs time to filter out unqualified traffic and identify searchers who are ready to call. We constantly refine your keyword list, add negative keywords, and adjust targeting to improve quality. 4. What kind of budget should I expect to invest? To generate consistent calls, a daily budget of $30–$50 is recommended. The more competitive your area, the more budget you’ll need to stay visible and drive real phone calls. 5. Can I just target people in my city? Yes. We focus only on your service area. But if your local competition is strong, we may need to raise your bids or expand your targeting to improve call volume. 6. What are keywords and why do they matter? Absolutely! Keywords are the terms people search for—like “private home care near me.” Your campaign targets these phrases to attract calls. We monitor keyword performance and adjust regularly based on real search behavior. 7. What are negative keywords and how do they help? Negative keywords prevent your ads from showing for irrelevant searches. For example, excluding “Medicaid” or “careers” stops wasted clicks and helps your budget go further. 8. Will I get reports showing what’s working? Yes. We track everything—calls, conversions, keyword clicks, and ad performance. You’ll get regular updates so we can optimize based on what’s driving results. 9. What if people keep calling for the wrong reasons? That happens early and often. We can review call recordings and search queries, then update our targeting and exclusions to filter out low-quality leads. Campaigns improve with every data point. 10. Do I need to update my website for ads to work? If your campaign is focused on calls, your number must be easy to find and click. If we’re sending users to your site, it should be mobile-friendly, fast, and conversion-ready. A bad website can kill an otherwise solid campaign.
