A Missed Opportunity to Shine In Home Health Care
We uncovered why this franchise in-home care agency is struggling to gain new clients.
Elevate The Brand. Increase The Business
The Client
CareBuilders at Home is a growing network of in home care agencies. This Georgia branch is locally operated and offers non-medical care services to families seeking personal support, independence, and peace of mind.
The Goal
Increase brand awareness, phone calls, and clients. Enhance the current traction they'd found with a local Assisted Living Facility.
Running Ads for an Unknown Brand in an Already Saturated and Competitive Market
Home care agencies need referrals—but few are properly prepared with the skills, tools, or systems required to achieve that goal. Many often rely on the 'franchiser' to provide the local support and guidance to show up consistently online and build a local presence. This Georgia branch has a great team, awesome leadership, and promising outcomes—but not the presence, support, or visibility to compete.
In the Atlanta Metro area, the senior care space - especially the medical and non-medical space is packed with established providers and consistently growing competition. Without a prominent physical and digital presence tailored to the market, this branch was struggling to gain clients and losing visibility where it mattered most.
Initially , they weren’t ready to take on the overhead of a full-time sales rep. And after a disappointing experience with previous marketing agency, they were cautious about trying again. After seeing the results we posted for another health care client they were genuinely impressed—but still hesitant. Not because they didn’t believe in the strategy, but because committing to a new approach felt risky after the previous disappointment.
What they needed wasn’t another sales pitch. They needed a roadmap that matched their pace and their level of readiness.
The Solution
We started with a modest budget and the intent to help this agency gain some visibility. We even offered a minimized version of The Accelerator—our proven growth system for healthcare providers—with an experienced part time Business Development Rep for boots on the ground presence.
As part of the FREE Brand Awareness Review, we delivered a thoroughly outlined action plan and video breakdown showing exactly what was needed to make this location visible, vibrant, and credible - basically an easy go to referral source.
Key Recommendations Included:
Embedding a Google Map with schema markup to strengthen local signals
Localized service pages to match real search behaviors
Optimize on-page SEO
Improve content relevance with blog posts, FAQs, and internal links
Strengthen brand authority with a Google Business Profile strategy
The Results - That Could Have Been
This Georgia location has the services, the dedicated team —but lacks the local visibility and presence to compete. With our recommendations, they could have achieved:
🧭 Keyword Growth
+500% increase in search rankings within 90–120 days
📈 Website Traffic
3x–5x increase in organic local visits
📍 Google Maps Visibility
Top 3 placement in the local map pack
🤝 Local SEO Trust
Stronger referral alignment and credibility with providers
👨👩👧👦 Family Discovery
Higher visibility in non-branded local search from families seeking care
The Follow Up
We sent a detailed video and email outlining what needed to change—from keyword strategy to map embeds and local knowledge base content. (Of Note: For the buy in to this franchise - these were actionable items that should have already been completed.) The branch owner appreciated the insights, but was hesitant to escalate the recommendations to the franchiser—perhaps intimidated by the cost, antiquated acceptance, or decision chain.
It’s understandable. Franchise systems are rarely designed to truly benefit the local branch. But without action, the circumstance doesn’t improve. This hesitation may have cost them months of momentum.
Start Your Journey To Growth
