The best talent doesn’t need management; it needs momentum. Inspired by Daniel Priestley’s Key Person of Influence, this article explores how control kills performance — and why modern employers must evolve from managers to growth partners to keep up with the next era of work.

Your Sales Career Is Over. Mileage logs, daily visits, hours per week is the crumbling foundation of the traditional sales career.

When your marketing strategy aligns perfectly with your goals and audience - your practice will thrive.

Healthcare CEOs often confuse motion with momentum. True productivity comes from mastering the difference between urgent, important, and critical. By applying Daniel Priestley’s vital vs. functional lens, leaders can shift from managing chaos to leading with clarity — focusing on the work that drives visibility, authority, and lasting growth.

You can’t outsource growth. Health Care brands can not depend on the corporate franchise to truly help them grow locally.

AI platforms like ChatGPT and Perplexity are quickly replacing traditional search engines for healthcare discovery, but most providers aren’t showing up. Learn how to structure your brand’s online presence so AI finds, trusts, and recommends you—before your competitors take the lead.

Many healthcare entrepreneurs fail at marketing because they treat it like a side task. This article uncovers why undervaluing marketing leads to poor outcomes, and how a shift in thinking can unlock better strategy, stronger visibility, and scalable growth.

If your clinic or agency isn’t showing up in the Google Map Pack, you’re missing real patients searching nearby. Learn how to improve your Maps rankings and win trust before the first click.

Google Ads can drive real patient leads—but only with proper strategy. This article explains what works, what fails, and why ongoing management is key to turning clicks into appointments for your healthcare brand.