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SEO vs. GEO: What Healthcare Brands Must Know to Stay Visible.
SEO helps you rank. GEO gets mentioned. This insight explains the difference between search engine optimization and generative engine optimization—and why healthcare brands need both to stay visible in today’s evolving search landscape.
3 min read


OpenAI Acquires io: Why Healthcare Brands Can’t Afford to Fall Behind
OpenAI’s acquisition of io highlights the shift toward AI-first search and discovery. This insight uncovers what it means for healthcare visibility and why providers must adapt their digital strategy to stay relevant and competitive.
2 min read
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