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You Bought The Zip Codes, But You Don't Own The Market.
You can’t outsource growth. Health Care brands can not depend on the corporate franchise to truly help them grow locally.
3 min read


Bad Psychology Produces Bad Strategy: Why Healthcare Marketing Fails
Many healthcare entrepreneurs fail at marketing because they treat it like a side task. This article uncovers why undervaluing marketing leads to poor outcomes, and how a shift in thinking can unlock better strategy, stronger visibility, and scalable growth.
3 min read


The Strategy of Target Audience: Know Exactly Who You're After.
Most healthcare brands don’t fail from lack of skill—they fail from lack of focus. This article breaks down how audience targeting fuels real growth, using examples from Walmart, CVS, and leading health startups. Discover how to shift from broad messaging to precise strategy and attract the patients, partners, or payers that actually grow your business
3 min read


How to Improve My Medical Practice’s Online Presence
Improving your medical practice’s online presence starts with Google visibility and trust. This guide shows how to optimize SEO, manage reviews, and build a strong digital footprint to attract more patients.
3 min read


E.E.A.T or Starve: Why Your Agency or Clinic Is Struggling
Most healthcare clinics don’t show up in search because they lack trust signals. Learn how E.E.A.T—Experience, Expertise, Authoritativeness, Trustworthiness—impacts visibility and how a Brand Awareness Review can help you fix it fast.
3 min read


Your Cup Runneth Over… Unless Your Funnel Is Broken
Getting traffic but no patients? Your healthcare brand may have a broken funnel. This article reveals how to fix weak points in visibility, trust, and conversion.
2 min read


Google Maps Is the New Front Door for Healthcare: Get Seen and Stay Visible
If your clinic or agency isn’t showing up in the Google Map Pack, you’re missing real patients searching nearby. Learn how to improve your Maps rankings and win trust before the first click.
3 min read
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