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Staffing for Health Care Sales: Brand Growth Partners Are The New BDR's.
The traditional sales rep model is collapsing. Healthcare brands are adopting Brand Growth Partners — hybrid professionals who blend local credibility with digital influence to drive 100K impressions a week. Powered by Roxford Digital’s proprietary ARC© framework, this model reduces overhead, builds authority, and aligns with how modern patients choose care.
4 min read


Strategies for Advertising Health Care
Dive into the strategies that will turn your advertising efforts into a powerful growth engine. The good news? When you get your health care advertising right, the transformation is undeniable. Our approach is not about quick fixes. It’s about sustainable growth.
3 min read


Health Care Sales Reps: Your Career Is Over
Your Sales Career Is Over. Mileage logs, daily visits, hours per week is the crumbling foundation of the traditional sales career.
4 min read


Live Streaming for Healthcare. The Strategy Your Competitors Aren’t Using Yet.
Livestreaming gives healthcare brands a powerful way to connect with patients and referral sources—without sounding like a sales pitch. This article breaks down what to stream, how it builds trust, and why it strengthens your local SEO and online visibility.
3 min read


How to Use Google Ads Without Violating Healthcare Advertising Policies
Google Ads for home care services can be tricky due to strict healthcare policies. This guide explains how to run compliant campaigns by avoiding personalization, following HIPAA guidelines, and using location-based targeting with general service messaging.
4 min read
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