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Your Cup Runneth Over… Unless Your Funnel Is Broken
Getting traffic but no patients? Your healthcare brand may have a broken funnel. This article reveals how to fix weak points in visibility, trust, and conversion.
2 min read


Paid Ads Are for Recognition, Not Discovery: Why You're Wasting Ad Budget
Think paid ads are how new patients discover you? Think again. If your organic visibility is weak, your ad dollars are being wasted. Learn how to rethink ad strategy the smart way.
4 min read


Google Ads Management for Healthcare Brands: What Actually Works
Google Ads can drive real patient leads—but only with proper strategy. This article explains what works, what fails, and why ongoing management is key to turning clicks into appointments for your healthcare brand.
3 min read


Marketing Trends in Home Health Care: What Agencies Must Do to Stay Competitive
he top home health marketing trends for 2025—from AI search to local SEO—and explains how agencies can stay competitive and build trust online. Discover what works, what doesn’t, and how to start attracting more families today.
3 min read


Food Tips for Seniors With Alzheimer’s: Local Grown Options in North Atlanta
Looking for ways to improve nutrition for a senior with Alzheimer’s? This article shares food tips that support brain health and highlights local North Atlanta sources for fresh, affordable ingredients.
2 min read


The Referral Drought Is Real—And It’s Not a Salesperson Problem
Most healthcare brands undervalue the business development role and expect growth without a strategy. This insight reframes the problem, showing why sales reps aren’t the issue—and what healthcare brands need to do differently to attract referrals that stick.
3 min read


Weight Loss Clinics Offering Ozempic or Semaglutide Struggle to Stand Out Online
Offering Ozempic or semaglutide doesn’t guarantee growth. This article uncovers why weight loss clinics struggle to compete online and what they can do to improve visibility, compliance, and lead generation in a crowded market.
3 min read


OpenAI Acquires io: Why Healthcare Brands Can’t Afford to Fall Behind
OpenAI’s acquisition of io highlights the shift toward AI-first search and discovery. This insight uncovers what it means for healthcare visibility and why providers must adapt their digital strategy to stay relevant and competitive.
2 min read


CenterWell, Oak Street Health, CommunityMD, and One Medical: What Is Value-Based Primary Care?
Value-based primary care focuses on outcomes, not volume. This article explains how it works and compares CenterWell, Oak Street Health, MyCommunityMD, and One Medical to show how different models are reshaping patient care.
3 min read


Physical Therapy Business Development Strategies: Proven Systems to Expand Referrals, Visibility, and Revenue
Discover proven business development strategies physical therapy clinics use to expand their referral base, increase visibility, and build long-term local market dominance.
2 min read


How to Build a Referral Network Without Relying on SNF - Skilled Nursing Facilities.
Home health agencies that rely only on SNFs for referrals face growth limits. This article explains how to build a diverse referral network using community partnerships, healthcare allies, local SEO, and educational outreach that generates leads consistently.
4 min read


Increase Assisted Living Inquiries with This Simple Online Strategy
Assisted living inquiries don’t happen by accident. This article explains how to increase them using local SEO, Google visibility, video content, and trust-building strategies that attract families and convert visitors into tours and move-ins.
4 min read


The Best Way to Promote Private Duty Home Care Services
Promoting private duty home care takes more than listing services. This guide shows how to use local SEO, compliant ads, video, and trust-building partnerships to attract families looking for in-home care solutions.
4 min read


How to Use Google Ads Without Violating Healthcare Advertising Policies
Google Ads for home care services can be tricky due to strict healthcare policies. This guide explains how to run compliant campaigns by avoiding personalization, following HIPAA guidelines, and using location-based targeting with general service messaging.
4 min read
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